“Tiklyz was started when we fondly missed the small dots that we wore on our foreheads when we were little girls growing up back in India,” writes Pallovi Aroro in her pitch for Tiklyz.

This is the part where I would usually say something culturally insensitive, but that isn’t going to happen here because I’m actually fond of those dots myself. My wife is Korean and they have a tradition of putting big red dots on their cheeks for special occasions – it’s charming. Tiklyz, however, are not charming. They are colored decals you stick to your face, similar to the anti skid adhesives you affix to the bottom of the bath tub.

“We tested over twenty different textures of fabrics from around the world such as felt, velvet, denim and took our designs to the streets of New York City, San Francisco, Disneyland, Las Vegas, Washington DC and Atlanta to ask for feedback.”

I wish that I had been present for these sessions because I have a feeling that the feedback was from friends who chose to be supportive rather than candid. Friend feedback is, I suspect, the leading cause of Kickstarter accidents these days.

If you are going to pin your hopes on creating something unconventional, you must have the courage to seek out objective opinions. For instance, if I encountered a young woman with denim stickers stenciling her face, my feedback would be something like “have you suffered a head injury recently?” or “the stickers are temporary, but the tan lines will probably last all summer”  or “you should make a line of letter stickers so she can spell out ‘at least it isn’t a tattoo’” or I might just say, simply, “Here, let me get you a napkin.”